A fresh new palette adorns the country’s leading paint solution manufacturer Berger Paints Bangladesh (BPBL)’s brand identity, as the eminent model and actress Jaya Ahsan officially pairs up as the Ambassador for its Luxury Silk Product. An event held recently with the presence of the femme sensation, as well as higher officials from Berger, has sealed the news that Jaya is going to be associated as Berger’s Luxury Silk Product face in various campaigns, engagement sessions, and other promotional activities for the next 2 years.

Mohsin Habib Chowdhury, Senior General Manager, Sales & Marketing, Berger Paints Bangladesh, AKM Sadeque Nawaj, General Manager, Marketing, Berger Paints Bangladesh & Muneer Ahmed Khan, Managing Director & Creative Chief, Unitrend Limited were present during the signing ceremony. Teaming with Berger, the eminent celebrity shall participate in various interesting campaigns and activities. Hence, the popular Berger Luxury Silk products will now gain an even better appeal to the customers.

Jaya Ahsan also seemed to be gleeful regarding the partnership. “Berger is undoubtedly one of the few brands in Bangladesh which do not require any introduction to customers. I am delighted to have the opportunity to represent one such acknowledged brand and hopeful that this will bring me newer fan engagement experiences to cherish lovingly,” she said.

Mohsin Habib Chowdhury, Senior General Manager, Sales & Marketing of Berger Paints Bangladesh said, “It is our pleasure to have such a wonderful personality like Jaya Ahsan promoting the slogans of Berger Luxury Silk Products. Her acceptance and integrity are as alluring as her acting prowess, which Berger believes, must add a new flair to its brand value and market presence.”